The Project

Client: San Miguel

Location: Alum Pot, North Yorkshire

Date: Apr 2016

Drone: Inspire1 X5
Drone: Panasonic GH4

Our Services

  • Drone Filming South Wales
  • Other Service
  • Other Service
  • Other Service
  • Other Service

San Miguel : Life Rich

Filmed for the well-known international brand San Miguel featuring 20 ‘life-rich’ individuals from across the globe to make a series of short films. Not films to promote their product, but films to promote the riches available in life. Not fame or fortune, but the ever-present riches that surround us, the riches gained through the embodiment of life. Each short film focused on amazing individuals and their passion in life!

In this film we followed the adventures of cave explorer Robbie Shone in his search for a different kind of rich. Taking him out of the city and into the labyrinth of caves hidden beneath Yorkshire’s beautiful countryside. Travelling with Robbie through the deep underground caves, in treacherous conditions, for over 1km to film the final closing sequence. As Robbie emerged from the vast underground cavern we flew from of the depths of the cave to reveal the spectacular sight of a cascading waterfall and it’s remarkable rainbow of colours as daylight broke through the darkness.

Robbie Shone is one of many individuals to be discovered by San Miguel as part of its search for the San Miguel Rich List. A list of 20 ‘life-rich’ individuals from across the globe who have unique, compelling, aspirational human stories. To find out more about the campaign, and discover other life-rich individuals we have filmed, visit

More Information

This San Miguel commercial took us deep underground for the spectacular closing sequence.