The Project

Client: JLR

Location: Lake District

Date: July 2014

Drone: Panasonic GH4

Land Rover : #Hibernot

In 2014, the Roebuck family traded their sofa for a week’s adventure in a Landrover Discovery Sport in this online advertising campaign for the new car from Jaguar Landrover. The picturesque countryside locations were an ideal backdrop for this entertaining insight into winter family life.

Our drones filming the family as the they drove through Wales and the rugged Snowdonia Mountain Range, the Borders of Scotland and the Lake District in Cumbria. Many of the shots we captured were particularly challenging but very rewarding. Often finding ourselves flying our heavy lift drone between the narrow gaps in the trees as the family drove along the very narrow forest roads in freezing, snowy conditions.

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